With the term Search Engine Optimization (SEO) being widely used, many self-titled “SEO Experts” have popped up, making unrealistic promises and offering guaranteed rankings. Nowadays, you can’t go more than a few hours without receiving some spam email about Search Engine Optimization, or a cold call from an “SEO guru” who can make all your Internet Marketing dreams come true. The best defense against SEO scams is becoming more educated on the subject. Since most small business owners don’t have the time and resources needed to become experts, we’ve put together a quick list of the most common “SEO claims” you should look out for. It’s important to note that we are talking about claims regarding organic search engine results (natural results), not paid results. Anyone can pay for top placement of an advertisement.